Hi, I'm Suhail. Inspired by growing up in Tanzania, my goal is to create accessible experiences intended to be used and loved by millions globally.
Places where I have made a measurable impact
Currently serve the public at The City of Calgary
Currently serve the public at The City of Calgary
Worked at corporations including Nokia as a leading contributor
Worked at corporations including Nokia as a leading contributor
Consulted for startups like Beem to strengthen their value proposition
Consulted for startups like Beem to strengthen their value proposition
Helped small businesses such as HearWell expand their reach.
Helped small businesses such as HearWell expand their reach.
City of Calgary
Modernizing government systems and growing UX maturity by building relationships with functional partners
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
City of Calgary
Modernizing government systems and growing UX maturity by building relationships with functional partners
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
City of Calgary
Modernizing government systems and growing UX maturity by building relationships with functional partners
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
“Suhail is a brilliant designer and an orchestrator of ideas, he brought on table elusive thoughts and was sure to monger on their practicability for the benefit of the company.”
— Fatema Dewji, Director of Marketing, METL
$1.8 billion +
In annual revenue
City of Calgary
Ensuring work continuity for 24 designers by leading a public tender
The City's web services team procured Figma as a pilot in 2023 to create UX design deliverables. A long-term solution needed to be in place before the contract expired in 2025. To prevent impacts to UX service delivery, I led a request for proposal (RFP) and evaluated several interested suppliers to secure operational continuity for the team up to 2031. Ensuring hundreds of thousands of public funds are spent in an accountable manner was a key consideration for this effort.
City of Calgary
Ensuring work continuity for 24 designers by leading a public tender
The City's web services team procured Figma as a pilot in 2023 to create UX design deliverables. A long-term solution needed to be in place before the contract expired in 2025. To prevent impacts to UX service delivery, I led a request for proposal (RFP) and evaluated several interested suppliers to secure operational continuity for the team up to 2031. Ensuring hundreds of thousands of public funds are spent in an accountable manner was a key consideration for this effort.
City of Calgary
Ensuring work continuity for 24 designers by leading a public tender
The City's web services team procured Figma as a pilot in 2023 to create UX design deliverables. A long-term solution needed to be in place before the contract expired in 2025. To prevent impacts to UX service delivery, I led a request for proposal (RFP) and evaluated several interested suppliers to secure operational continuity for the team up to 2031. Ensuring hundreds of thousands of public funds are spent in an accountable manner was a key consideration for this effort.
City of Calgary
Improving visibility of UX demand for business reporting by establishing cadence in team practices
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
City of Calgary
Improving visibility of UX demand for business reporting by establishing cadence in team practices
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
City of Calgary
Improving visibility of UX demand for business reporting by establishing cadence in team practices
The City uses subject-matter experts (SMEs) and to modernize government services. Inconsistent relationships between lead to ad-hoc problem solving
City of Calgary
Evolving how commuters stay informed on traffic conditions by leading collaboration between internal partners
450,000 commuters trust calgary.ca for traffic updates annually, but for years, they lacked ways to narrow information down to what they really care about. I designed an experience with a focus in 4 areas to address what was missing; filtering, access to data, navigation, and user experience. To make this a reality, I lead collaboration between 6 internal teams to understand constraints and address business concerns. This helped me negotiate with leadership to make 175% more internal data public and provide 10 distinct types of traffic information to users.
City of Calgary
Evolving how commuters stay informed on traffic conditions by leading collaboration between internal partners
450,000 commuters trust calgary.ca for traffic updates annually, but for years, they lacked ways to narrow information down to what they really care about. I designed an experience with a focus in 4 areas to address what was missing; filtering, access to data, navigation, and user experience. To make this a reality, I lead collaboration between 6 internal teams to understand constraints and address business concerns. This helped me negotiate with leadership to make 175% more internal data public and provide 10 distinct types of traffic information to users.
City of Calgary
Evolving how commuters stay informed on traffic conditions by leading collaboration between internal partners
450,000 commuters trust calgary.ca for traffic updates annually, but for years, they lacked ways to narrow information down to what they really care about. I designed an experience with a focus in 4 areas to address what was missing; filtering, access to data, navigation, and user experience. To make this a reality, I lead collaboration between 6 internal teams to understand constraints and address business concerns. This helped me negotiate with leadership to make 175% more internal data public and provide 10 distinct types of traffic information to users.
Nokia
Building the next generation design system to support designers who create solutions for critical networks around the world
Nokia's Design System. This benefits 270 stakeholders spread across 5 locations globally, who use and consume the design system daily to achieve their goals.
Nokia
Building the next generation design system to support designers who create solutions for critical networks around the world
Nokia's Design System. This benefits 270 stakeholders spread across 5 locations globally, who use and consume the design system daily to achieve their goals.
Nokia
Building the next generation design system to support designers who create solutions for critical networks around the world
Nokia's Design System. This benefits 270 stakeholders spread across 5 locations globally, who use and consume the design system daily to achieve their goals.
Beem Africa
How implementing a design system improved the product development process for a Pan-African startup
Beem is a customer communications platform that mainly served enterprise customers, but wanted to better serve the small-to-medium businesses (SMEs) that make up 95% of the African economy. Inconsistent user experiences tailored for corporate users was a barrier. I improved their product development process by implementing a design system and influencing a shift to consumer-focused experiences. This immediately drove 2 efforts: a platform redesign and launch of a customer support tool to help SMEs manage multiple customer channels using their phones.
Beem Africa
How implementing a design system improved the product development process for a Pan-African startup
Beem is a customer communications platform that mainly served enterprise customers, but wanted to better serve the small-to-medium businesses (SMEs) that make up 95% of the African economy. Inconsistent user experiences tailored for corporate users was a barrier. I improved their product development process by implementing a design system and influencing a shift to consumer-focused experiences. This immediately drove 2 efforts: a platform redesign and launch of a customer support tool to help SMEs manage multiple customer channels using their phones.
Beem Africa
How implementing a design system improved the product development process for a Pan-African startup
Beem is a customer communications platform that mainly served enterprise customers, but wanted to better serve the small-to-medium businesses (SMEs) that make up 95% of the African economy. Inconsistent user experiences tailored for corporate users was a barrier. I improved their product development process by implementing a design system and influencing a shift to consumer-focused experiences. This immediately drove 2 efforts: a platform redesign and launch of a customer support tool to help SMEs manage multiple customer channels using their phones.
Also ask me about
Using culture and behaviour to design a mobile social shopping experience for luxury fragrances in Tanzania
Rozanas
Using culture and behaviour to design a mobile social shopping experience for luxury fragrances in Tanzania
Rozanas
Using culture and behaviour to design a mobile social shopping experience for luxury fragrances in Tanzania
Rozanas
Leveraging the internet to reach people in Tanzania who need hearing healthcare the most
HearWell Audiology
Leveraging the internet to reach people in Tanzania who need hearing healthcare the most
HearWell Audiology
Leveraging the internet to reach people in Tanzania who need hearing healthcare the most
HearWell Audiology
Designing the face of accessible micro-insurance in Tanzania
Bima Time
Designing the face of accessible micro-insurance in Tanzania
Bima Time
Designing the face of accessible micro-insurance in Tanzania
Bima Time
Prototyping a loyalty program to increase engagement with consumers in a price-sensistive beverage market in Tanzania
METL
Prototyping a loyalty program to increase engagement with consumers in a price-sensistive beverage market in Tanzania
METL
Prototyping a loyalty program to increase engagement with consumers in a price-sensistive beverage market in Tanzania
METL
© Suhail Jaffer 2026. All trademarks and copyrights are held by their respective owners.
Inspired by Tanzania,
designed for the world
© Suhail Jaffer 2026. All trademarks and copyrights are held by their respective owners.
Inspired by Tanzania,
designed for the world
© Suhail Jaffer 2026. All trademarks and copyrights are held by their respective owners.
Inspired by Tanzania,
designed for the world
